One start toward reclaiming conversation is to reclaim solitude. Some of the most crucial conversations you will ever have will be with yourself. Slow down sufficiently to make this possible. And make a practice of doing one thing at a time. Think of unitasking as the next big thing. In every domain of life, it will increase performance and decrease stress.

But doing one thing at a time is hard, because it means asserting ourselves over what technology makes easy and what feels productive in the short term. Multitasking comes with its own high, but when we chase after this feeling, we pursue an illusion. Conversation is a human way to practice unitasking.


ethicist on ad blocking

Your technologies, on the other hand, are trying to maximize goals like “Time on Site,” “Number of Video Views,” “Number of Pageviews,” and so on. Hence clickbait, hence auto-playing videos, hence avalanches of notifications. Your time is scarce, and your technologies know it.

But these design goals are petty and perverse. They don’t recognize our humanity because they don’t bother to ask about it in the first place. In fact, these goals often clash with the mission statements and marketing claims that technology companies craft for themselves.